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What is your inbox losing?

Four figures you can pull from your own inbox and booking system, and one assumption we have made visible instead of hiding it. Move the inputs until they describe your clinic.

400

Distinct people who opened a conversation, across every channel. Not total messages.

40%

Count your closed day as outside. Most clinics land between a third and a half.

30%

Of conversations opened while you were open, the share that became an appointment.

12%

The same figure for conversations opened while you were closed. The gap is the finding.

1,500

Consultation plus whatever a typical first appointment includes. Exclude the lifetime tail.

60%

An assumption, stated rather than hidden. Some out-of-hours enquiries were never going to book.

Recoverable, per year

311,040

25,920 a month, from 17.3 additional first visits.

The working

Enquiries arriving out of hours
160 a month
Booking-rate gap
18 percentage points
Bookings lost to the gap
28.8 a month
Of which recoverable
17.3 a month

This is arithmetic on your inputs, not a forecast. It assumes the booking-rate gap between in-hours and out-of-hours enquiries is caused by response delay rather than by different intent — true in our experience, but worth checking against your own conversations before you act on it.

Where the numbers come from

Get them properly

The two booking rates are the figures clinics rarely have to hand, and they are the ones that matter. Pulling them takes an afternoon — the method is here. If you would rather not do it yourself, send us a month of anonymised enquiry timestamps and we will do the split with you. If the gap turns out to be small, we will tell you that.

Send us the timestampsBack to resources